Anderson/Madison County Visitors Blog

February 2014

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Just about every one of us is sick of him. With each passing day we grow less tolerant of his seemingly never ending assault on our senses. 

But, his reign of terror is almost over. I swear it is. Well, at least I am trying to convince myself it is.

I am referring to Old Man Winter. And while he certainly brings with him some good cheer and memories each year, I think we can all agree it is time for his visit to come to an end. But, even though we still have some rough weather ahead of us, we are definitely in the home stretch of the season and springtime is not far away. 

We are at the time of the year where we begin the transition to warmer days. As a sports fan, I tend to think of the conclusion of the Super Bowl as the first steps toward spring. A couple of weeks after the Super Bowl, spring training opens for Major League Baseball teams. A couple weeks later brings the NCAA basketball tournament. Shortly after that is baseball’s opening day. And, before you know it, the days are longer, the sun is warmer, and we get to begin complaining about the heat and humidity.

Another sure sign that spring is right around the corner is the Visitor Bureau’s annual meeting. Our by-laws state that we have to hold an annual meeting each year and that the meeting must take place before February 15. This year the meeting will be a luncheon held at Gaither Family Resources on February 12.

Each year the meeting is an opportunity to come together as a community, celebrate our attractions, and acknowledge the impact tourism has on Madison County. It is also a time when the Bureau announces changes and new marketing tools, and this year will be no different. Some exciting new ways to promote Madison County will be unveiled at the meeting and I encourage you to keep an eye out for the announcement in the coming weeks.

Last year at the meeting the Bureau announced a number of changes. We promoted our new web site, VisitAndersonMadisonCounty.com, new logo, “The Fun Starts Here!” tag line, and the new electronic message sign that was going to be installed on our property. All of the changes have had a significant impact.

Our web site, as I wrote in the November 2013 blog, has generated a significant amount of traffic. Almost every day sees at least 1,000 people log on to the site and it is not unusual to have at least one day each week with more than 2,000 visitors. Three different times we have had an excess of 3,000 people visit the site on one day. If you haven’t checked it out yet, stop by and see what it has to offer. It is a great resource for all of the fun things to do in the county.

Our electronic sign has been a huge plus for the Bureau and the area, making us much more visible and allowing us the opportunity to promote the events taking place in the county. I am constantly hearing comments from people in the community about how much they like the sign.

Finally, the new logo and tag line have quickly taken hold with the community. The Bureau “road,” the blue diamond with the yellow road cutting through it, is a quickly recognized symbol of the Bureau, as is the “Fun!” tag line, which serves as a reminder of all Madison County has to offer.

Will this year’s announcements have the same kind of impact? I think so, and I am excited to share the news at the annual meeting. Stay tuned!

News, notes, and thoughts—The Visitors Bureau has added 15 new images of Madison County photographs taken by the fabulous Dale Pickett. They are terrific and really help promote the area. We will have a reception honoring Dale sometime this spring, but in the meantime, stop in and see them, you will be impressed…With the conclusion of January, we are through our slowest month of the year when it comes to events. Things begin to pick up again this month with Sandi Patty performing with the ASO, Woody Wright at Gaither Family Resources, and Cheap Trick at Hoosier Park…All parties continue to work towards a resolution regarding the fate of the Wigwam. Here’s hoping a deal can be worked out that benefits everyone…Finally, kudos to all of the men and women throughout the county that have worked countless hours to keep our roads and parking lots clear. It has been a constant battle.

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