About Us

Visit Madison County…and come discover the fun for everyone!

To us it’s home. To you, it’s your home away from home. With numerous dining options, more than 50 unique shops and a variety of fairs, festivals, and attractions throughout the year, you’ll quickly see why we love this community.

Whether it’s just you and your family or you’re bringing the whole group, our Hoosier Hospitality and welcoming smiles await you.

Mission Statement

The AMCVB mission to promote and develop community brand experiences to achieve sustainable tourism growth and quality of place.

Diversity Statement

The AMCVB strives to foster a sense of belonging in-house and in the community. By supporting inclusivity, diversity, and equity in tourism, Madison County will continue to prosper.

Promise Statements

Visitor Promise: We champion Madison County brand experiences.

Partner Promise: We deliver stakeholder value through brand storytelling, business development, visitor intelligence, and education/advocacy support.

Community Promise: We provide the residents of Madison County benefits through tourism.

Board of Directors

Skye Huff, Chairman
Terry Taylor, Vice Chairman
Patty Lovins, Secretary
Paul Miller, Treasurer
Donovan Archer
Chelsie Jaramillo
Amy McCurry
Lisa Oakley
Chad Renbarger
Patrick Rice
Linda Wallace
Linda West
Ann Marie Bauer, Honorary Board Member
George Vinson, Honorary Board Member
Mark Lamey, Honorary Board Member
Robin Gerhart, Past Chair


Marj Shell, President
Kelley Morgan, Secretary
Rick Fulaytar, Treasurer
Jan Davis
Darla Sallee
Abby Shores
Janet Stover


The Anderson Madison County Visitors Bureau (AMCVB) is an Indiana not-for-profit corporation developing opportunities, programs and resources in order to promote and encourage tourism throughout Madison County, IN. We are dedicated to providing complete transparency as to how the AMCVB is funded, how those funds are allocated, our current and future operations, and sharing of impact results as we strive to achieve our goals. Furthermore, the AMCVB is funded by a 5% innkeeper’s tax on persons engage in the business of renting or furnishing rooms, lodging, or accommodations for periods of less than 30 days.

Tourism is a vital investment in Madison County local communities. The development and advancement of tourism helps to create and maintain worthwhile placemaking initiatives, positive community image, and increased economic possibilities. Tourism impacts everyone directly or indirectly as it is an instrument in helping growth of the local economy, and providing ample opportunity for visitors to engage with the great places in Madison County. We thank those living within and supporting Madison County, those who may be visiting, and our local, state, and nation elected officials as we continue to try to provide an important public service to our local communities.

Some Tourism Partners